Forbes magazine has released its annual list of the highest paid models in the world for 2024. For almost fifteen years in a row, Gisele Bundchen has taken first place in it. Now, for the first time since 2002, the Brazilian supermodel has given way to the “young and frisky” Kendall Jenner.
Also noteworthy is the absence of black models in the selection. Liu Wen and Chrissy Teigen are the only women with a non-European appearance, and Ashley Graham remains the first and only model with a custom size.
We present you the top 10 highest paid models according to Forbes.
10Ashley Graham
For more than a decade, this plus-size model (14 American or 54 Russian) with her curvaceous forms proves that the modeling business is not created for skinny women alone. She was even filmed for the popular US sports publication Sports Illustrated.
In a year, Graham earned $5.5 million, mostly through contracts with plus-size clothing manufacturer Lane Bryant, clothing retailer Hennes & Mauritz, and other brands.
9Bella Hadid
This 21-year-old beauty is a new face on the list. In addition, Bella is the youngest model compared to other participants in the rating. She has a net worth of $6 million and is earned through partnerships with several well-known brands, including Dior Beauty and Nars.
eightLiu Wen
In a business that is still focused on fair-skinned models, Liu's career has been full of innovation. She was the first Asian model to pose for Estee Lauder, was invited to participate in the Victoria's Secret show and was photographed for the cover of women's Vogue USA.
And this oriental beauty also appears in advertisements for luxury lingerie from La Perla and clothes from Puma.
Liu Wen's capital is estimated by Forbes experts at $6.5 million.
7Karlie Kloss
During her modeling career, 25-year-old Carly has already appeared on the cover of the popular Vogue women's edition 36 times. Her high fees are due to lucrative deals with Adidas, Swarovski and Express. In a year, she increased her fortune by 9 million dollars.
In addition to her core business, Kloss founded Kode With Klossy, a non-profit organization that has taught more than 500 women and girls the basics of computer programming. She also created a YouTube channel and hosts a talk show on Freeform TV.
6Rosie Huntington-Whiteley
Much of her $9.5 million net worth comes from selling her own lines of lingerie, makeup and fragrances at British department store Marks & Spencers.
In June 2024, Rose and Jason Statham had their first child, however, the model successfully combines career and motherhood. She recently advertised for jewelry house Nirav Modi and Burberry fragrance, and also released a line of jeans with Paige.
5Gigi Hadid
With over 37 million followers on Instagram, the 22-year-old model is highly sought after by youth brands. She was able to earn $ 9.5 million in a year. In addition, Hadid has her own collections of cosmetics from Maybeline, glasses from Vogue and capsule collections with Tommy Hilfiger.
Bella and Gigi Hadid set their own record of becoming the first sisters ever to be in the top 10 richest top models in the world together.
4Adriana Lima
This bright black-haired beauty is already 36 years old. Despite the atypical age for the model, Lima remains one of the "angels" of Victoria's Secret. And a "long-lived angel." The first time she participated in a lingerie show in 2000. Adriana is the face of fashion brand Sportmax and fragrances Marc Jacobs, and her annual net worth is $10.5 million.
3Chrissy Teigen
Outside of the fashion world, Teigen's profits come from advertising contracts with food and beverage companies (plus sales of her own cookbook). She also advertises hair care products from the Tresemme brand and one of the leaders in the cosmetics industry, the Australian company BECCA. This year brought the model 13.5 million dollars.
2Gisele Bundchen
Despite her departure from the runway, the 37-year-old Brazilian native is still making millions ($17.5 million this year) from her Vogue Paris ads and footage for Arezzo footwear brand.
oneKendall Jenner
Thanks to big deals with Adidas, Estee Lauder, and La Perla (among others), the TV show Keeping Up with the Kardashians, and a clothing line paired with sister Kylie, Kendall Jenner has topped the annual list of richest supermodels. This was also helped by the income that the 22-year-old model receives from ads on Instagram, where she has 85 million followers.
According to Forbes, the list of the top 10 highest paid models is determined by calculating pre-tax profits earned between June 1, 2016 and June 1, 2024, which includes revenue from contracts with cosmetics, perfumes and other brands.